Asked at the right moment
The request for a number lands inside a conversation they began, seconds after they asked you something — not in a form they have to go and find.
Meta approved partner
Instagram lead generation, automated
A comment is not a lead. A name, a phone number and the post they came from is a lead. This is the setup that turns one into the other while they are still looking at your profile — and it runs on the free plan first.
Free to start · No credit card · Official Meta API
Live
41comments
28contacts captured
asha.makesPRICE+44 7xxx 44 8891
dev.coprice?dev@••••.com
mia_rhow much+44 7xxx 11 2043
jay.buildsPRICEjay@••••.co
nina.kcost?+44 7xxx 88 3317
Every one saved with the post that produced them
Why this one first
Engagement you cannot contact is not an asset
A follower count is rented from the algorithm. A list of people who told you their number is not, and the moment to ask for it is while they are still in the conversation they started.
Captured, not screenshotted
Whatever they answer is written to their contact record automatically. Nothing depends on someone copying a number out of a DM thread later.
Attributed to the post
Every contact carries the post that produced them, so you can see which reel actually generates leads rather than which one got likes.
The play
What has to happen between a comment and a lead
Lead generation on Instagram is four stages, and the gap between a post that produces contacts and one that produces likes is almost always a missing stage rather than a bad post.
Reel · 12.4k views
“Comment PRICE and I’ll send it 👇”
41 comments so far
Stage 01 · the offer
Give them a reason to raise a hand
No automation generates leads from a post that asks for nothing. The comment is the signal, and the caption has to earn it.
- Something worth having — a price list, a guide, a code, a call
- One unmistakable instruction: “comment PRICE”
- Something you can hand over instantly, in a message
PRICE
Here’s the full price list 👇
See pricing
Stage 02 · the reply
Answer in the moment, not in the evening
Buying intent decays in minutes. The person who commented at 11pm is a different person by the time you reply at nine the next morning.
- A DM in under a second, while they are still on the post
- A card with a button, not a link they have to copy out
- A public reply too, so the thread reads as answered
Can I have your number?
07xxx 44 8891
And your email?
Stage 03 · the ask
Ask while the trade is still fair
A cold request for a phone number gets ignored. The same request, half a second after they asked you for something, does not — which is the whole reason this works.
- Phone and email, asked inside the conversation
- Plus the one or two questions you would act on
- Never more than that — each one costs completions
ECEmily CarterHot lead
+44 7xxx 44 8891
emily.carter@gmail.com
Stage 04 · the list
Keep what you collected
A lead you cannot contact again is just a conversation. This is the stage that turns a good week into something that compounds.
- Answers validated, and chased when they are unusable
- The post that produced them, attached to the record
- Exported to Excel or your CRM, and still yours if you leave
Most setups only do stage two. The auto-reply fires, nobody ever asks for anything, and a thousand comments stay a thousand comments. Stages three and four are the difference between engagement and a pipeline.
What you get back
A list you own, not a notification you missed
Everyone the automation speaks to becomes a contact with whatever the conversation collected — the number, the email, the answers — plus the post that brought them in and the full history of what they asked.
Export it to Excel or your own CRM whenever you like. It stays yours if you downgrade, which is the part that makes this an asset rather than a feature you rent.
The agent
What the Lead Gen Agent can be told to do
It works on its defaults the moment you switch it on — phone and email, written to the contact. Everything below is what it will do once you ask.
Lead generation
Ask for the contact details inside the conversation they already started — phone number and email as standard, plus anything else you want on the record. This is the part that runs with no setup at all.
Lead qualification
Ask the questions that separate a buyer from a browser: what they are after, which product, what budget, how soon they want to start. You open an inbox that is already sorted instead of four hundred identical “info?” messages.
Create the contact, and keep the CRM current
Everyone it speaks to becomes a contact record, and each answer is written to the field you mapped it to. The record fills as the conversation goes on, with the post that produced them attached to it.
Validate the answer with AI, and retry
It reads each reply and decides whether it is genuinely an answer to what was asked. A blank, a joke or a phone number with four digits does not get filed as a lead — it asks again instead of saving a broken record.
Follow up when nobody replies
Silence is the most common ending to a DM, not refusal. If someone stops responding partway through, the agent follows up rather than leaving the conversation half-finished and the contact half-filled.
One conversation, all five
All of it on one prebuilt agent, included from the Starter plan. See the agents and the flow builder →
Proof
Brands turning comments into a contact list
“We used to get 20+ DMs a day about products, and spent hours just replying. With Augst AI we automated everything — replies, lead capture, even exporting contacts to our CRM. It turned Instagram into a real sales channel.”
FAQ
Questions about lead generation
01Can it really collect a phone number in a DM?
Yes. Any answer someone gives during a flow is written to their contact record, so a qualification flow doubles as a lead form. The prebuilt Lead Gen Agent does this job with nothing to configure — it asks for the phone or email at the right point and files it.
02Can it ask more than phone number and email?
Yes. Phone and email are what it asks by default, with no setup. Beyond that you can add as many questions as you like — budget, location, which product, timeline — and choose which contact field each answer is written to.
03What if someone replies with nonsense, or not at all?
The agent uses AI to validate each response before it files it. If an answer is missing or clearly not usable, it asks again rather than saving a broken contact record. That retry is what keeps the list worth exporting.
04Which plan do I need?
The free plan covers your first 3 automations, with a short Augst AI line on the messages. Starter at $19/mo removes the branding and the cap and includes the Lead Gen Agent and your contacts list. Branching qualification flows are on Advanced at $49/mo.
05Do I own the contacts?
They are yours. Export to Excel or your own CRM whenever you like, and they stay with you if you change or cancel a plan.
06Does it work on ads as well as organic posts?
Yes. Comments on ads have their own trigger and boosted posts have a separate toggle, both included from Starter — so traffic you paid for converts in the DM instead of sitting in a comment thread.
07How do I know which post generated the lead?
Every contact carries the post that produced them. DM open-rate tracking is included from Starter as well, so you can see what is being read rather than only what was sent.
08Is automating this allowed on Instagram?
Yes. Augst AI is an official Meta partner and everything runs on the official Instagram API, within Meta's guidelines for chat automation. Nothing automates your logged-in account the way unofficial tools do.
09What if someone asks something the automation cannot answer?
It waits for a person. Every reply is labelled with whether an agent, a flow or a human sent it, and anyone on your team can step into a thread at any point. On the Advanced plan the Unibox adds assignment, tags and tickets.
Related
Your next lead is in a comment you have not read yet
Build this one on the free plan and see how many numbers come back from a single post.
No card · Live in minutes