Keyword or AI trigger
Match exact words, or let the AI catch “price”, “how much” and “cost” without you listing every phrase.
Instagram comment-to-DM automation
Someone comments on your reel and the reply lands in their DMs in under a second — with the link, the price or the guide they asked for. Fired by a keyword, or by AI reading what they actually meant.
Free to start · No credit card · Official Meta API
Instagram
asha.makesPRICE
Sent
Here's everything about the programme 👇
See the pricingWhat it does
Instagram comment-to-DM automation, in seconds
Most comment-to-DM tools send one plain text message and call it done. This one decides whether to fire, what to send, and who takes the conversation from there.
Cards and carousels, not plain text
Send a card with buttons, an image, or a scrollable carousel of products — the things people actually tap.
Follow Before DM
Ask for the follow before the link lands, and turn a comment into a follower as well as a lead.
Message risk check
Augst AI reads your message, names the Meta policy it breaches, quotes the phrase that caused it, and rewrites it for you.
Posts, reels, stories and ads
Every surface you publish on, including paid ads and boosted posts — which most tools quietly skip.
Then it hands over to an agent
The reply isn't the end. Assign the thread to an agent and it keeps answering.
Triggers
Two ways to decide when it fires
Four people asked the price on the same reel. Switch the trigger and watch how many get an answer.
matches the exact word: PRICEunderstands the intent: asking about the price
14 of 4 answered
three people asked and got nothingnobody missed — same automation
shot.by.dev12-week digital marketing programme · 12.4k views
318 comments
-
asha.makesPRICE
2hReplyDM sent
Aaugst.aiSent you a DM 📩
just now
no reply
-
mira.studiohow much is it?
1hReplyDM sent
Aaugst.aiSent you a DM 📩
just now
no reply
-
omar.dxbبكم هذا؟ Arabic
41mReplyDM sent
Aaugst.aiSent you a DM 📩
just now
no reply
-
sara_tamilஇது எவ்வளவு? Tamil
12mReplyDM sent
Aaugst.aiSent you a DM 📩
just now
no reply
The reply
Stop sending boring text messages
A wall of text with a link pasted at the end is the reason people ignore automated DMs. This is what arrives instead.
Card
shot.by.devnow
Thanks for commenting! Here's everything about the programme 👇
12-week digital marketing programme
Live weekly calls, templates and campaign reviews.
An image, a headline and buttons they tap. One tap instead of a link they have to copy.
Carousel
shot.by.devnow
We have three plans — swipe to see them 👉
Starter
4 weeks · group sessions
Popular
12 weeks · 1:1 weekly
Intensive
6 months · audits + reviews
A row they swipe through, each with its own button. Built for a store or a service menu.
Two triggers, four reply types, and the follow asked for before the link lands.
Free to start · No credit card
Follow Before DM
Turn the reply into a follower, not just a lead
A comment from someone who doesn't follow you is a one-off. Switch on Follow Before DM and the automation asks for the follow before it sends what they came for — so the reel that reached beyond your audience actually grows it.
Follow Before DM · in action
shot.by.devActive now
Thanks for your interest! I think you haven't followed me yet — follow to get more details.
Follow I have followed alreadyYou're in 🎉 here is the full 12-week plan and the pricing.
Message…
shot.by.dev
248posts
24,812followers
180following
Dev · Marketing coach12-week 1:1 programme. 400+ clients coached.
FollowFollowing
Message
the automation asks for the follow they open the profile and follow the details arrive automatically
Message risk check
This message may put your Instagram account at risk.
High RiskCached result — this check used none of your daily allowance
“passive income”
The phrase ‘passive income’ implies a guaranteed financial gain, which is a prohibited financial claim under Meta's policy.
Suggested rewrite
💡 Long-term investing can help build
👉 A substantial retirement corpus
⚠️ Biggest lesson
👉 Time is more powerful than amount
An advisory check against published Meta policies. Not an official Meta determination.
Message risk check
Find out if a message risks your account — before it sends
Getting your messaging restricted is the real danger with DM automation, and most tools let you write whatever you like and find out the hard way. Augst AI reads the message you have written, tells you which Meta policy it breaches, and quotes the exact phrase that caused it.
Then it rewrites the message for you, keeping what you meant and dropping what would get you restricted. One click from the automation builder, before anything is published.
Where it runs
Every surface, both channels
Set an automation on one specific post, on any post, or on everything you publish from now on.
Posts and reels
Comments on a single post, on a set of posts, or on every post you publish from here on.
Stories
Story replies and reactions can fire an automation the same way a comment does.
Ads and boosted posts
Comments on paid ads have their own trigger, and boosted posts have a toggle of their own — so paid traffic converts in the DM instead of dying in a comment thread.
Supported channels
Instagram
Facebook
After the reply
Keep the conversation going until it's a lead
The reply is the opening, not the end. Assign the thread to a custom workflow or to an agent, and it carries on without you — qualifying, narrowing down what they want, asking for the number — so engagement turns into a lead instead of stopping at a link.
Every reply is labelled in your inbox with who sent it, and you can take the thread over yourself at any point.
After the reply · in action
asha.makesActive now
Today
12-week digital marketing programmeLive weekly calls, templates and reviews
Details
What do you want to focus on first?
Instagram growth Paid ads Funnels & emailInstagram growth
How soon do you want to start?
This week This month Just lookingThis week
Perfect 🙌 what's the best number to reach you on?
+91 98••• ••42
Seen
Message…
Lead captured — focus, timeline, number and the post she came from, all saved to the CRM
How it works
Set one up in four steps
Step 01
Choose where it runs
A post, a reel, a story, an ad or a boosted post — on Instagram or Facebook.
Step 02
Set the trigger
A keyword, an AI intent, or both together.
Step 03
Build the reply
Text, card, carousel or image, plus the public comment reply and Follow Before DM.
Step 04
Hand it on
Pick the agent or workflow that takes over once your reply has landed.
Proof
Creators already running this on every post
“Nothing comes close for automating Instagram replies. I gained around 8K from a single post automation. Their follow-before-DM feature is lit.”
Trusted by businesses and creators growing through Instagram
FAQ
Questions, answered
01Is Instagram comment-to-DM automation allowed?
Yes. Augst AI is an official Meta partner and runs on the official Instagram API, within Meta's guidelines for chat automation. Instagram itself doesn't auto-DM on a comment — Meta-approved tools do it through the API.
02What's the difference between a keyword trigger and an AI trigger?
A keyword trigger fires when someone types a specific word you chose, which is what you want behind a “comment GUIDE below” call to action. An AI trigger reads what the comment means, so “how much??”, “price pls” and “cost?” all reach the same automation without you listing every phrasing. You can run both.
03Can it send more than a plain text message?
Yes — a card with tappable buttons, a swipeable carousel of products, an image or a video, or plain text if that's what suits. You preview the exact message in the builder before publishing.
04How does Follow Before DM work?
The automation asks the commenter to follow you before it sends what they asked for. Because the ask arrives at the moment they want something from you, a reel that travelled beyond your audience adds followers instead of only DMs.
05How do I know a message won't get my account restricted?
Run the Message risk check from the builder. It scores the message, names the Meta policy it breaches — financial claims, for instance — quotes the exact phrase responsible, and offers a rewrite you can use instead. It's an advisory check against published Meta policies, not an official Meta ruling. Everything also runs on the official APIs, so there is no unofficial automation of your logged-in account.
06Does it work on ads, boosted posts and stories?
All of them. Ad comments use their own trigger, boosted-post comments have a toggle of their own, and story replies and reactions fire automations the same way comments do.
07Does it work on Facebook as well as Instagram?
Yes — Facebook Page comments and Messenger are supported alongside Instagram, and you set the automation up for each channel you want it running on. WhatsApp is available on the Business plan.
08What happens after the first reply is sent?
You choose. The thread can be handed to a prebuilt agent that collects contact details, to a custom agent trained on your website or Shopify store, or into a workflow that branches on what they said. A person can take over at any point from the Unibox.
09Does it reply publicly on the comment too?
Yes. You can leave a visible reply on the comment — something like “Sent you a DM” — alongside the private message, so the thread reads as answered to everyone else.
10How fast does the DM go out, and is it free?
Under a second in normal conditions, so it arrives while they're still on your post. The free plan covers your first 3 automations with Augst AI branding; Starter is $19/mo for unlimited automations with no branding.
Related
Your next customer is already in your comments
Start on the free plan and see what comes back before you pay anything.
No card · Live in minutes