Link in bio is three taps too many
They wanted the product while the reel was still playing. By the third tap they are somewhere else.
Meta approved partner
Instagram DM automation for ecommerce and D2C brands
Every product post collects the same three comments — “price?”, “link?”, “is this still available?” Augst AI answers each one in the DM in under a second, then hands the thread to an agent that knows your catalogue well enough to answer what comes next.
Free to start · No credit card · Flat price, not per contact
The problem
The questions that lose the order are the ones after the link
Sending the product link is the easy half. Sizing, stock, shipping and “which one should I get?” are where the sale is actually won, and they arrive when nobody is watching the inbox.
Paid comments die unanswered
You paid for the reach that produced those comments, and they sit in a thread nobody reads. Ad comments convert in the DM or not at all.
Product discovery needs a conversation
“Do you have it in M?”, “what else goes with this?”, “when is it back?” — a static reply cannot answer any of it.
Step one
A product card in the DM, not a link in the bio
Someone comments on a product post and the reply arrives in under a second — a card with an image, a headline and a buy button, or a swipeable carousel with a button for each product. One tap to the product page.
Ad comments have their own trigger and boosted posts have a toggle of their own, so paid traffic converts in the DM. A launch post can hand the discount code to the people who asked for it rather than to everyone who screenshots the caption.
“We route high-intent leads straight to sales. Engagement on our Instagram ads is up 3x.”
Step two
Then a flow narrows down what they actually want
Between the first reply and the order there is usually a question or two. These are the two ways to answer them.
A flow you draw, not code
Ask a question, branch on the answer, send a different ending to each one. You write the conditions in plain English. On the Advanced plan.
Or a prebuilt agent
The Lead Gen Agent is ready the moment you switch it on — it asks for the phone number or email at the right point and files it. Included from Starter. More prebuilt agents, including appointment booking, are on the way.
A product finder, not a menu
A flow that asks two questions and sends a different product at the end does more than a carousel of everything you sell.
Step three
An agent trained on your Shopify store answers the product questions
Connect your Shopify store and a custom agent handles product discovery — sizing, what is in stock, what goes with what, when something is back, how long shipping takes. It answers from your store rather than from a FAQ you wrote six months ago.
Every answer is cited back to the source it came from, so you can see where a number originated before a customer does. The same agent runs across Instagram and Facebook, with WhatsApp coming to the Business plan.
Custom AI agents are on the Business plan. See how agents are trained →
Trained on your store
Your Shopify store, your website or a PDF such as a size guide or returns policy. It answers from those sources only.
Product discovery, answered
The questions that decide the order — sizing, availability, what pairs with it — handled in the DM while they are still interested.
Handover whenever you want
Anyone on your team can step into a thread. On Advanced the Unibox puts every channel in one queue with assignment, tags and tickets.
Underneath all of it
The people who asked are a list, not a notification
Everyone who comments or messages becomes a contact — with the number or email collected in the conversation, and the product post that brought them in. The ones who asked about a sold-out size are exactly who you want to tell when it is back.
Instagram and Facebook land in one queue with assignment, tags and tickets, so support and sales are not working the same thread twice. Export the contacts to Excel or your own CRM any time.
Pricing
A sell-out post should not raise your bill
Most tools in this category charge by contact count, which means the campaign that works is the campaign that costs more. Augst AI is flat monthly — the same whether a post reaches four thousand people or four million.
Starter · $19/mo
Unlimited automations, no branding, the AI trigger, ad and boosted-post replies, story replies, your contact list and the Lead Gen Agent.
Advanced · $49/mo
Adds the Unibox — every channel in one queue with assignment, tags and tickets — and flows that branch on what the customer said.
Business · $99/mo
Adds custom AI agents trained on your Shopify store, website or price list, deployed across channels. WhatsApp comes to this plan at no extra cost.
Every feature, side by side → · How this compares to Manychat →
Proof
D2C brands selling in the DM
“We used to get 20+ DMs a day about products, and spent hours just replying. With Augst AI we automated everything — replies, lead capture, even exporting contacts to our CRM. It turned Instagram into a real sales channel.”
FAQ
Questions brands ask
01Can it answer questions about my Shopify products?
Yes, through a custom agent on the Business plan. You connect your Shopify store and the agent answers product questions from it once the thread is handed over — sizing, availability, shipping — citing where each answer came from. The first reply to the comment is one you build yourself for that post.
02Does it work on comments under my ads?
Yes, and they get their own trigger. Boosted posts have a separate toggle as well, so paid traffic converts in the DM rather than sitting in a comment thread. Ad and boosted-post replies are included from the Starter plan.
03Does my bill go up when a campaign takes off?
No. Every plan is a flat monthly price and you are not billed per contact or per message, so a post that performs costs you nothing extra. That is the opposite of how contact-based pricing works.
04Can the first reply show more than one product?
Yes. A reply can be a swipeable carousel with a card and a button for each product, an image, a video, or a single card. You build it for the post the automation runs on and preview the exact message before publishing.
05Can my support team take over a conversation?
At any point. On the Advanced plan the Unibox puts Instagram and Facebook in one queue with assignment, tags and tickets, so a thread can be handed to whoever handles it.
06Do I keep the customers it collects?
They are your contacts, with the phone number or email collected in the conversation and the post that brought them in. Export to Excel or your own CRM whenever you like, and they stay yours if you change plans.
07Do I have to set up an automation for each post?
A comment-to-DM automation belongs to the post it runs on, so a launch, a sale and a restock are each their own setup. The agent that answers product questions works across all of them rather than per post.
Related
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