Your website
It reads your pages and answers from them, so the DM says the same thing your site does.
Build an Instagram DM chatbot without writing code
A reply is one message. A chatbot is a conversation. Drag out the flow you already have in your head — ask, branch, send the right thing — or hand the whole thread to an agent trained on your own content.
Free to start · No credit card · Paid plans from $19/mo
Two ways to build
Two ways to build an Instagram DM chatbot
Both answer DMs on their own. You assign one or the other to a conversation, so the choice is about how much you want to control.
Custom workflow
You decide every step.
- Ask a question, branch on the answer, send a card
- Same path every time, so you know what gets said
- Best when the conversation has a shape — qualifying, booking, a product finder
AI agent
It works out what to say.
- Answers from your website, Shopify store or PDFs
- Handles questions you could never have listed in advance
- Best when people ask anything — stock, sizing, policy, delivery
A workflow can end by handing over to an agent, so a lot of accounts use the workflow to qualify and the agent to answer whatever comes next.
In the DM
Watch a flow do the qualifying
One thread, taken from a comment on a reel. The workflow narrows down what she needs and sends the right product — then she asks something the flow never planned for, and the AI branch answers that too.
Nothing here needed a person. Everything she said is on her contact record afterwards.
A workflow running · in action
riya.writesActive now
Today
is this ok for oily skin?
Let's find the right one. What's your main concern?
Oily & breakouts Dryness SensitivityOily & breakouts
Niacinamide 10% SerumFor oily, breakout-prone skin · in stock
See product
do you ship to Dubai?
Yes 🇦🇪 3 to 5 days to the UAE, free over ₹2,000.
Seen
Message…
Contact updated — concern, the product she was shown and her shipping question, all on her record
AI condition
It works out what they meant, then picks the branch
Nobody answers a question the way you wrote it. When you build the step you add an AI condition, and it reads whatever they typed — then sends them down the branch they belong in, without asking again.
It is one step inside the flow you are already building, not a separate bot.
Step 02
“What's your main concern?”
She repliesSent to
- “will this break me out?” “my t-zone is so greasy” Oily & breakouts
- “my skin flakes in winter” Dryness
- “क्या यह सेंसिटिव स्किन के लिए है?” Sensitivity
- “🔥🔥” no branch
The last one isn't an answer, so the flow leaves it alone rather than guessing.
Draw the flow once and it qualifies every DM that arrives after it.
Free to start · No credit card
Custom agents
Train it on what you already have
Point the agent at your own content and it answers from that — not from the internet, and not from guesses. Nothing to write, nothing to script.
Your Shopify store
Products, variants, prices and stock, so it never offers something you cannot ship.
A PDF or price list
The document you already send people — a rate card, a menu, a policy sheet.
Grounded, not invented
If the answer is not in your sources, the agent says so and hands over instead of making something up.
Answers on every channel
The same agent can answer on Instagram and Facebook, and on WhatsApp with the Business plan.
Everything lands on the contact
Whatever the agent collects is saved against that person, with the history of what they asked.
Prebuilt agents
Or switch one on and skip the setup
A prebuilt agent does one defined job with nothing to upload or configure. The Lead Gen Agent is the one shipping today.
It asks for the number
Phone and email as standard, at the point in the conversation where someone actually wants to hear from you.
You choose the questions
Configure what it asks and how each answer is stored, so the record matches how you qualify people.
More on the way
Prebuilt agents for booking and support are in progress. When one ships you switch it on the same way.
Proof
Brands letting a flow answer first
“Augst AI became our first-line customer support on Instagram. It replies faster than any human, and it's never off duty.”
Trusted by businesses and creators growing through Instagram
FAQ
Questions, answered
01Do I need to know how to code to build an Instagram DM chatbot?
No. You drag steps onto a canvas and connect them — a message, a question, a branch, a handover. There is no scripting language and no logic syntax to learn.
02Should I build a workflow or use an agent?
Build a workflow when the conversation has a shape you already know — qualifying a lead, booking a call, narrowing a catalogue down. Use an agent when people ask anything and you cannot list the questions in advance. You assign one or the other to a conversation, and a workflow can end by handing over to an agent.
03What happens when someone replies with something the flow does not expect?
That is the AI branch. Rather than repeating the question, it reads what they meant and sends them down the closest matching path — or hands the thread to an agent or a person. A message that is not a question at all is left alone.
04What can I train a custom agent on?
Your website, your Shopify store, or a PDF such as a rate card or policy sheet. It answers from those sources only.
05Does the agent make things up?
It answers from the sources you gave it. When something falls outside them it says so and hands the conversation over rather than inventing an answer.
06What is the difference between this and a comment-to-DM automation?
A comment-to-DM automation sends a reply when someone comments. A chatbot is the conversation that follows — it asks questions, branches on the answers and can run for several turns. Most accounts chain the two together.
07Can it collect a phone number or email?
Yes. Any answer given during a flow is saved to that person's contact record, so a qualification flow doubles as a lead form. The prebuilt Lead Gen Agent does the same job if you would rather not build it yourself, and you can configure what it asks.
08Can I take a conversation over myself?
Any time. Claim the thread or route it manually from the Unibox and the automation steps back, keeping the full history. Each thread shows whether an agent, a flow or a person replied last.
09Does it work on Facebook and WhatsApp?
Facebook Page messages and Messenger are supported alongside Instagram, and you set a flow up for each channel you want it on. WhatsApp is available on the Business plan.
10Which plan do I need?
Custom workflows and agents need a paid plan, which starts at $19/mo; the free plan covers comment-to-DM automations. See pricing for what each tier includes.
11Is it allowed under Meta's rules?
Yes. Augst AI is an official Meta partner running on the official Instagram and Messenger APIs, and its Message risk check tells you if a message breaches Meta's policies before you publish it.
Related
Your next customer is already in your DMs
Start on the free plan and see what the conversation brings back before you pay anything.
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