The window closes overnight
Someone who commented at 10pm wanting your programme is a different person by the time you reply at noon. Interest does not keep.
Meta approved partner
Instagram DM automation for coaches and creators
A reel takes off at 11pm and the comments are four hundred deep by morning. Augst AI answers every one of them in under a second — with the link or the guide they asked for, the follow asked for on the way, and the person saved as a contact you keep.
Free to start · No credit card · Flat price, however far the reel goes
The problem
Reach is the easy part now
Getting a post in front of a hundred thousand strangers is something the algorithm will do for you. Turning them into followers, leads and clients is still manual, and it happens in a window that closes overnight.
Link in bio loses most of them
Three taps between wanting the thing and getting it, while the reel is still playing. Most people never make the third tap.
You cannot tell a buyer from a browser
Four hundred “info?” messages look identical in the inbox. The one person ready to pay this week is in there, unmarked.
Step one
The comment becomes a DM in under a second
A keyword fires it — or the AI reads what the comment meant, so “how much??”, “price pls” and “cost?” all reach the same automation without you listing every phrasing. The DM arrives as a card with a button they tap, not a link they have to copy.
Follow Before DM asks for the follow before it sends what they asked for. Because the ask lands at the one moment they want something from you, a reel that escaped your audience adds followers as well as replies.
“Nothing comes close for automating Instagram replies. I gained around 8K followers from a single post automation. Their follow-before-DM feature is lit.”
Step two
Then it keeps the conversation going without you
The first reply is the opening. What turns it into a client is the three questions you would have asked anyway.
A flow you draw, not code
Ask a question, branch on the answer, send a different ending to each one. You write the conditions in plain English. On the Advanced plan.
Or a prebuilt agent
The Lead Gen Agent is ready the moment you switch it on — it asks for the phone number or email at the right point and files it. Included from Starter. More prebuilt agents, including appointment booking, are on the way.
A person whenever you want
You or an assistant can take over any thread at any point, and every reply is labelled with whether an agent, a flow or a human sent it.
Underneath all of it
A list you can sell to next time
Everyone who comments or messages becomes a contact of yours — with the number or email the conversation collected, and the post that brought them in. The people who said “not right now” are exactly who you want when the next cohort opens.
Followers are rented; this list is not. Export it to Excel or your own CRM whenever you like, and it stays yours if you downgrade.
Pricing
A viral post should not arrive with a bill
Most tools in this category charge by contact count, so the post that works is the post that costs you. Augst AI is a flat monthly price — the same whether a reel does four thousand views or four million.
Free
Your first 3 automations, with a short Augst AI line on the messages. No card, no expiry — enough to run one post properly and see what comes back.
Starter · $19/mo
Unlimited automations, no branding, the AI trigger, Follow Before DM, story and ad replies, your contact list and the Lead Gen Agent. Where most land.
Advanced · $49/mo
Adds the qualifying flows that branch on what someone said, plus the Unibox — one queue with assignment, tags and tickets when an assistant helps you answer.
Every feature, side by side → · How this compares to Manychat →
Proof
Creators and coaches already running this on every post
“It replies to my DMs and comments instantly, and the tone feels so natural. Engagement has gone up, and I don't spend hours managing messages anymore.”
the_ai_dudeAI content creator · 47K followersFAQ
Questions creators and coaches ask
01Will automating my DMs get my account banned?
No. Augst AI is an official Meta partner and everything runs on the official Instagram API — nothing automates your logged-in account the way unofficial tools do. There is also a Message risk check in the builder that reads your message, names the Meta policy it would breach and rewrites it before you publish. You can run that check free, without an account, in the Instagram ban risk checker.
02Does my bill go up if a reel goes viral?
No. Every plan is a flat monthly price. You are not billed per contact or per message, so a post that takes off costs you nothing extra — which is the opposite of how most tools in this category price.
03Can it really ask people to follow me first?
Yes. Follow Before DM asks the commenter to follow you before it sends what they asked for, and it is included from the Starter plan. Because the ask lands at the moment they want something from you, a reel that travelled beyond your audience adds followers rather than only DMs.
04Can it deliver my lead magnet and then book the call?
It delivers the lead magnet and qualifies for the call. The keyword sends the guide, the free training or your booking link as a card with a button, and the thread then hands to a flow that asks what they want to work on, how soon they want to start and for their number. The delivery works on the free plan; branching flows are on Advanced. A prebuilt appointment-booking agent is on the way, but is not shipping yet.
05Will my coaching copy get my account restricted?
It can — income claims and guaranteed outcomes are among the things Meta restricts accounts for, and coaching copy uses them constantly. The Message risk check reads your message before it sends, names the policy it breaches, quotes the phrase responsible and suggests a rewrite. It is advisory, not an official Meta determination.
06Do I have to set this up on every post?
An automation belongs to the post it runs on, so each reel or launch is its own small setup — the post, the keyword, the reply and what happens next. It takes a couple of minutes, and the free plan covers your first three.
07Does it work on stories and reels, or only feed posts?
Posts, reels, stories and ads. Story replies and reactions fire an automation the same way a comment does, and comments on ads and boosted posts have their own triggers. Story and ad replies are included from Starter.
Related
Your next client is already in your comments
Start on the free plan and see what one post brings back before you pay anything.
No card · Live in minutes