Step 01
Choose the post
One post, every post, or your next one.
Meta approved partner
Turn followers into leads you own
You have the reach and the engagement. Augst AI turns it into a contact list — every comment and DM becomes a real person with a name, a phone number and an email, captured by AI and stored in the CRM built in.
Free to start · Live in minutes · No credit card
For creators and brands who sell on Instagram · 100k messages answered a day
Trusted by businesses and creators growing through Instagram
The gap
Engagement is not a business
You can have 400,000 followers, a reel doing 2 million views, and still not have a single phone number you can call. Reach you rent from an algorithm isn't the same as customers you own.
Reach
You already have this. Views, comments, saves, shares.
Revenue
Needs names, numbers, emails — and a follow-up that actually happens.
Augst AI is the bridge. Every person who comments or DMs becomes a contact in your CRM — automatically, from the first message.
Built-in CRM
Your audience, finally as a list you control
Everyone who comments or messages becomes a contact — with the number, the email and where they came from, collected inside the chat. Export to Excel or your CRM, any time.
Comment-to-DM
Instagram comment-to-DM automation, on every post
Someone comments on a post, reel or ad and the reply lands in their DMs in under a second — fired by a keyword, or by AI reading what they meant. Set it on one post, any post, or every post you publish from here on.
Custom workflows
Design the conversation that closes
Ask for the name, the number, the city — then branch. You write the conditions in plain English, like “if they’re from a tier 1 city such as Bangalore or Chennai”, and the AI decides which path to take from what they actually said. No buttons, no exact-match keywords.
The agents
Take one off the shelf, or build your own
Prebuilt AgentReady the moment you switch it on Nothing to configure, no sources to upload.
Lead Gen Agent collects
Saved to your contacts
EC
Emily CarterHot lead
More agents coming
In the DM
Custom AgentTrained on whatever you point it at A website, your Shopify store, or a PDF.
Build agent
Building your agent
One agent across Instagram, Facebook and WhatsApp Nothing to prepare, no prompt engineering Hands the hard ones to you, summarised
Unibox
One Inbox — and you can see who's handling what
Every conversation from all three channels in one queue, each tagged with what is driving it — an agent, a workflow, or a person. Threads open with a summary, the intent and the tone already read, and a reply drafted and waiting.
How it works
Set one up in four steps
No code, no agency. Most people have their first automation live before they've finished a coffee.
Step 02
Pick the trigger
A keyword, or AI reading what they meant.
Step 03
Write the reply
Text, a card, an image or a carousel.
Step 04
Hand it to an agent
It takes over the DM and keeps going.
Then watch the numbers: every automation reports the DMs it sent and its open rate — so you can tell which post is actually earning you leads.
Where leads come from
Four ways in. All of them covered.
Wherever someone starts the conversation, Augst AI is already there — on Instagram, Facebook and WhatsApp.
Comments
On any reel, post or carousel — answered with a DM in under a second, and a public reply on the comment itself.
DMs
Questions that land straight in your inbox, day or night.
Story replies
Every reply and reaction to a story, answered and followed up.
Ad comments
Comments on paid campaigns, including boosted posts.
Instagram
Facebook
WhatsApp
One agent, one contact list
Testimonials
Businesses that turned Instagram into a sales channel
“We used to get 20+ DMs a day about products, and spent hours just replying. With Augst AI we automated everything — replies, lead capture, even exporting contacts to our CRM. It turned Instagram into a real sales channel.”
“We route high-intent leads straight to sales. Engagement on our Instagram ads is up 3x.”
“Augst AI became our first-line customer support on Instagram. It replies faster than any human, and it's never off duty.”
“We manage personal brands for founders and creators, and their DMs used to be chaos. It replies to leads, collaborations and client enquiries instantly — and still sounds personal, not robotic.”
“It replies to my DMs and comments instantly, and the tone feels so natural. Engagement has gone up, and I don't spend hours managing messages anymore.”
the_ai_dudeAI content creator · 47K followers“Nothing comes close for automating Instagram replies. I gained around 8K from a single post automation. Their follow-before-DM feature is lit.”
Pricing
Start free. Upgrade when it's earning.
Flat monthly pricing — your bill doesn't jump the week a reel goes viral.
Free
$0
Your first 3 automations, with Augst AI branding on the messages.
Starter
$19/mo
Unlimited automations, your own contact list, and no branding.
Advanced
$49/mo
Adds Unibox and custom flows with AI branching.
Business
$99/mo
Adds WhatsApp and your own custom AI agents.
No card to start, and you can take over any conversation yourself at any time. Compare every feature →
FAQ
Questions, answered
01How is this different from a comment-to-DM tool?
Most tools reply and forget the person. Augst AI answers from your own catalogue and documents — so it handles what nobody wrote a rule for — then saves the person as a contact.
02Do I own the contacts it collects?
Yes — exportable any time. Your data answers your customers; it doesn't train anyone else's model.
03How does it get someone's phone number?
It asks in the chat, at the moment they're interested. No form, no landing page.
04I sell products, not services. Is this for me?
Yes. Connect Shopify and it answers sizing, stock and shipping from your live catalogue — the questions that lose orders at 2am.
05Can I take a conversation over myself?
Yes. Claim any thread or route it manually — the automation steps back and the full history stays with it.
06Does the AI make things up?
No. Answers come from your sources and your rules — nothing else.
07Is Instagram DM automation allowed, or will it get my account banned?
No. Augst AI is an official Meta partner on the official Instagram, Messenger and WhatsApp APIs — no unofficial automation of your logged-in account. Instagram DM automation is permitted within Meta's guidelines for chat automation, and Augst AI's Message risk check tells you if a message breaches them before you publish. You need an Instagram Business or Creator account, which Meta requires for every tool in this category.
08Can I take over a conversation myself?
Yes, any time. The automation steps back and keeps the history.
09Which channels does it support?
Instagram, WhatsApp and Facebook. One agent, one contact list.
Still stuck? Email support@augst.ai.
You built the audience. Go get the customers.
Connect your account and let Augst AI answer, ask, and file every lead — while you make the next post.
Free to start · Live in minutes · No credit card